I snapped this photo last weekend outside a house and land development on the Gold Coast – it’s 2013 and this is the best that this agent can come up with?
They’ve got to be kidding!
Do they really think that in the age of iPads, Million Dollar Giveaways, Big Festivals and Expos, that a lame burger sizzle is going to attract prospective real estate buyers to this weekend offer!!!
Unfortunately this lack of marketing savvy is right across the real estate industry, as 90% of agents don’t have any marketing skills at all. They tell you that they “market homes” – but ask anyone of them for evidence of the marketing qualifications and you’ll hear the crickets in the background!
Next time you’re choosing a real estate agent to sell your home, ask them that very question – “Show me your marketing qualifications.”
Pretty fair question when these days most of them insist upon you giving them thousands of dollars for advertising.
For the record, I drove into this estate in the middle of the day to see how many people had rushed in there for the free burger – and surprise, surprise – all I saw were tumbleweeds on the street.
I know I am biased because I preach “wow factor marketing,” but this really is kid’s stuff – and they are advertising it on Gold Coast radio would you believe!
Real Estate Agents continue to promote themselves as marketing experts, yet they show photographs of empty homes without any images of their target audience.
The first rule for any advertisement is to show images of your target audience in order to increase the magnetism of your message.
If a burger sizzle and a slippery dip is the best that this agent can do, I’m glad he’s not marketing my home!