What is your Happy Meal?

I have 6 children and in their younger years, I think I spent about $4.8 billion dollars on happy meals!  And I never looked at the price.

Sounds crazy but I know a lot of you will agree and have experienced buying millions of McDonalds Happy Meals for their children without looking at the price.

Many years ago, when I was consulting for the Greater Building Society, I entered the boardroom with the Greater’s senior management and I threw a happy meal box from McDonalds on the middle of the table.  And all the guys around the table said, “We’re trying to sell home loans.  What’s this got to do with it?  Are you saying we’re going to give away a plastic toy to sell home loans?” And I said, “No. But the same principle applies.”

I asked, “Who has children and who has bought Happy Meals for them?”

Nearly 75% of the guys put their hand up.

I said, “Look, I’ll give $100 to anyone around the table who can tell me what the price of a happy meal is?”

Not one of the Greater Building Society’s senior management got close to what a Happy Meal cost. But all of them had bought a million happy meals for their own children.

So that’s what Happy Meals did for McDonalds. It was a huge “wow factor”, but it also delivered the benefit of taking the consumer’s eye off the price.

For the Greater Building Society, I introduced an offer that was “Get a home loan and get a free holiday”.  You got points relevant to your loan amount.

So if you borrowed $100,000, you got enough points that might take you to the Gold Coast for a holiday.  If you borrowed $400,000, you could go to Hawaii.

We launched this promotion with the objective of running it for 3 or 4 months and seeing how it worked. It tripled the Society’s home loans over the first 18 months and ran for more than 10 years.

During that time, not once did the Building Society ever advertise a price!

It was their Happy Meal.

Click the link below to have a look at one of the Greater’s TV ads.


Another Happy Meal concept was a Gold Coast turf farm – the owner wanted to get more “landscapers” as clients, as they were his primary target audience.

So I got a mail list of all of the landscapers in Brisbane and the Gold Coast - there were about 500 of them.

We sent out a brochure inviting them to get their turf from this particular turf farm, which was called ALC Turf.

For every home’s worth of turf that they bought, they got a box of Crown Lager beer.

It’s not hard to work out what a thirsty landscaper would like as a bonus. Beer!

And normally they’d probably drink Tooheys or XXXX, this was Crown Lager!  This was beer that they probably wouldn’t buy normally.

Guess what happened? I had a call from the turf farm about 2 weeks after the first mailing went out.  And I said to him, “How did it go?”

He said, “We’ve got no more turf! We’re sourcing turf from other turf farms to keep up with demand for the beer!”

The offer took their eyes off the price – it was a Happy Meal for adults!

Whatever business you are in, a building society, a turf farm, a hairdresser, a butcher, etc – you can have your own Happy Meal to offer and take the people’s eyes off the price.

Think about what your Happy Meal might be and use such “wow factors” to take your prospects’ eyes OFF the price!



  1. Thank you for such an incredible blog. Where else could anyone obtain that kind
    of info written in such an ideal way? I have a
    presentation that I am currently working on, and I have been on the lookout for such information.Thanks for blogging and i love your articles.

  2. I read this paragraph fully regarding the difference of hottest and preceding technologies, it’s amazing article.

  3. It’s very simple to find out any topic on web as compared
    to textbooks, as I found this post at this web

  4. Im involved iin your business, are you able to ship me your proposal and everything that i nesed to know?

  5. Good day I am so thrilled I found your blog, I really found you by error,
    while I was looking on Google for something else, Regardless I am here
    now and would just like to say kudos for a marvelous post and a all round entertaining
    blog (I also love the theme/design), I don’t have time to read it all at the moment
    but I have book-marked it and also added your RSS feeds, so when I have time I will be back to read much more, Please do keep up the fantastic jo.

  6. Each of them has a different function according to the intensity of the misspelled keywords.

    Any business to conduct business on the web should have
    a web site created especially for creating an awareness of their products and ser-vices to the planet at large.
    While effective SEO needn’t be difficult, it does take work.
    In this way, it is informed about the kind of information that a surfer
    is looking for.

  7. This is my first time visit at here and i am really pleassant to read all at one place.

  8. At this time it looks like BlogEngine is the best blogging platform out there right now.
    (from what I’ve read) Is that what you are using on your

  9. Nice respond in return of this difficulty with real arguments and telling
    the whole thing concerning that.

  10. Hmm is anyone else encountering problems with the images on this blog loading?
    I’m trying to find out if its a problem on my end or
    if it’s the blog. Any feedback would be greatly appreciated.

  11. Today, I went to the beach with my children. I found a sea shell and gave it to
    my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and
    screamed. There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is totally
    off topic but I had to tell someone!

  12. Sometimes, you obtain a bounce message, nearly immediately, explaining
    the issue, and specifying the actual email handle with which
    there iss an issue.

  13. Hi outstanding website! Does running a blog similar to this require a lot of work?
    I have very little understanding of computer programming however I was hoping
    to start my own blog in the near future. Anyhow, should
    you have any ideas or tips for new blog owners please share.
    I understand this is off subject however I simply wanted to ask.

  14. I enjoy reading an article that will make men and women think.

    Also, many thanks for allowing me to comment!

  15. I blog often and I seriously appreciate your content. This article has really peaked my interest.
    I’m going to bookmark your website and keep checking for new information about once per week.
    I subscribed to your RSS feed as well.

  16. Appreciating the hard work you put into your website and detailed information you offer.

    It’s awesome to come across a blog every once in a while
    that isn’t the same out of date rehashed information. Excellent read!
    I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.

© The Wow Central