Have a look at this crazy signage outside a Gold Coast men’s hairdressing salon.
They obviously want to scare off customers by telling them that they are going to pay more on a Sunday!
Ridiculous signage is one of my pet hates, as day after day we always seeing crazy negative messaging from retailers, hotels and car yards.
When will business owners realise that their signage is the “Director Of First Impressions?”
This silly hairdresser is essentially telling everyone that if you have to get a haircut on a Sunday, get ready to dig deeper into your pocket because it’s going to cost more!
Wow what a great lead generator that is!
If you drive from Sydney to the Gold Coast along the Pacific Highway, you will see equally as tragic signage outside some of the Motels – making each look like the Bates Hotel from the Psycho movie.
I often say that I could improve any hotel’s occupancy rate by at least 50% by simply creating a Disney type sign outside their premises.
Signage is one of the most important marketing tools for any bricks and mortar business.
Here’s one that gets 5 stars, a very clever “wow factor” sign outside a church at Burleigh Heads on the Gold Coast!
Now this is clever “wow marketing!”
But then again, perhaps the Pastor got some divine intervention when it came to creativity?